Digitt Plus

Agricultural Finance Redefined: Digitt+ and U Microfinance Bank Collaborate in Strategic Bank-Fintech Partnership

Islamabad – April 29, 2024: U Microfinance Bank and Digitt+, an agri-fintech pioneer, have announced a transformative PKR 10 billion partnership that sets a new standard for financial collaborations in the agricultural sector. This alliance leverages Digitt+’s advanced in-house developed payment rails with U Bank’s substantial lending expertise, heralding a new era of financial solutions tailored for Pakistani farmers.

The collaboration focuses on enhancing the efficiency of financial transactions for farmers in Kanjwani, Muzaffargarh, and DI Khan, with both institutions already successfully disbursing PKR 500 million. This initiative not only facilitates quicker financial transactions but also empowers farmers with timely access to needed resources, thus boosting their productivity and economic stability.

Ahmed Saleemi, CEO of Digitt+, remarked, “This partnership is a testament to how fintech and traditional banking can come together to profoundly impact an industry. By combining our specialized payment solutions with the financial services of U Bank, we are setting a benchmark for others to follow in the fintech and banking sectors.”

Mr. Mohamed Essa Al Taheri, President & CEO – U Bank, stated, “Our alliance with Digitt+ is at the heart of our strategy to innovate and deliver value to the agricultural sector of Pakistan. The successful disbursement of the initial PKR 500 million is just the beginning. We are committed to leveraging this partnership to enhance the financial well-being of farmers across Pakistan.”

The partnership has significantly shortened the payment times for farmers, improving their cash flow management and allowing them to reinvest in their operations more swiftly. This enhancement in the financial pipeline is crucial for supporting the growth and sustainability of the agricultural sector. U Bank and Digitt+ are dedicated to the continued advancement of this initiative, aiming to extend its impact to more regions and reach the full commitment of PKR 10 billion.

About U Microfinance Bank

U Microfinance Bank Ltd. (U Bank) is a wholly-owned subsidiary of Pakistan Telecommunication Company Limited (PTCL) – e& Group (formerly known as Etisalat Company). The bank has a network of more than 375 branches, across 210 cities and rural areas in Pakistan and offers a wide range of microfinance loans, deposit products, and branchless banking solutions. U Bank’s branchless banking offers services under the banner of UPaisa in collaboration with Ufone (Pak Telecom Mobile Limited).

About Digitt+

Digitt+ is a licensed Electronic Money Institution (EMI) regulated by the State Bank of Pakistan. Specializing in agri digital wallet solutions, Digitt+ is dedicated to promoting financial inclusion. Additionally, Digitt+ extends its services to empower farmers with tools for managing agricultural finances, further contributing to the growth and sustainability of rural economies.

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About the Job

Your goal is to make us commercially sustainable and more valuable, by identifying and guiding the business toward opportunities, driving the organization to make the best possible decisions, and enabling effective implementation and operations, with proactive and trusted risk management.

As a Channel Sales Manager, you will work on impactful projects ranging from developing critical data pipelines that help run the business, building tools to analyse the content partnerships, and creating ecosystems that guide business leadership on optimizing the effectiveness and efficiency of our partner-facing business teams.

You will be responsible for understanding our business data and helping business leaders make sense of business operations through timely, accurate, and robust business intelligence. You will use Business Intelligence tools to make useful datasets, establish best practices for datasets and reporting, and develop expertise in various data domains.

Responsibilities

  • Identify, recruit and on-board new channel partners within assigned territory.
  • Manage sales activities to generate revenue.
  • Coordinate with partners to create and execute business plans to meet sales goals.
  • Analyse market trends and accordingly develop sales plans to increase brand awareness.
  • Evaluate partner sales performance and recommend improvements.
  • Address partner related issues, sales conflicts, and pricing issues in a timely manner.
  • Manage sales pipeline, forecast monthly sales, and identify new business opportunities.
  • Stay current with latest developments in marketplace and competitor activities.
  • Communicate up-to-date information about new products and enhancements to partners.
  • Develop process improvements to optimize partner management activities.
  • Assist in partner marketing activities such as tradeshows, campaigns, and other promotional activities.
  • Lead development and deployment of centralized reports, dashboards, models, and tools to analyse, report, and present partnerships and operations-related data that is associated with Channel Planning and wider Business goals.
  • Use effective data visualization and analytical skills to simplify complex business flows and enable faster decision-making and execution.

Channel Sales Manager

About the Job

Your goal is to make us commercially sustainable and more valuable, by identifying and guiding the business toward opportunities, driving the organization to make the best possible decisions, and enabling effective implementation and operations, with proactive and trusted risk management.

As a Channel Sales Manager, you will work on impactful projects ranging from developing critical data pipelines that help run the business, building tools to analyse the content partnerships, and creating ecosystems that guide business leadership on optimizing the effectiveness and efficiency of our partner-facing business teams.

You will be responsible for understanding our business data and helping business leaders make sense of business operations through timely, accurate, and robust business intelligence. You will use Business Intelligence tools to make useful datasets, establish best practices for datasets and reporting, and develop expertise in various data domains.

Responsibilities

  • Identify, recruit and on-board new channel partners within assigned territory.
  • Manage sales activities to generate revenue.
  • Coordinate with partners to create and execute business plans to meet sales goals.
  • Analyse market trends and accordingly develop sales plans to increase brand awareness.
  • Evaluate partner sales performance and recommend improvements.
  • Address partner related issues, sales conflicts, and pricing issues in a timely manner.
  • Manage sales pipeline, forecast monthly sales, and identify new business opportunities.
  • Stay current with latest developments in marketplace and competitor activities.
  • Communicate up-to-date information about new products and enhancements to partners.
  • Develop process improvements to optimize partner management activities.
  • Assist in partner marketing activities such as tradeshows, campaigns, and other promotional activities.
  • Lead development and deployment of centralized reports, dashboards, models, and tools to analyse, report, and present partnerships and operations-related data that is associated with Channel Planning and wider Business goals.
  • Use effective data visualization and analytical skills to simplify complex business flows and enable faster decision-making and execution.