Digitt Plus

Revolutionizing Sugarcane Farming: How Digitt+ Empowers Farmers with Direct Payments

Sugarcane is a vital crop in Pakistan, serving as a cornerstone of the nation’s agricultural sector and economy. The country is among the top global producers of sugarcane, with the crop contributing significantly to the livelihoods of millions of farmers and playing a crucial role in the production of sugar and other related industries.

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Harvesting Season and Regional Practices

In Pakistan, sugarcane is cultivated primarily in the provinces of Punjab, Sindh, and Khyber Pakhtunkhwa. The planting and harvesting times vary by region:

· Punjab and Khyber Pakhtunkhwa: Farmers typically plant sugarcane in the spring and harvest it eight to ten months later.

· Sindh: Planting usually occurs in the autumn, allowing the crop to grow for up to 16 months, which can enhance the plant’s sucrose content.

The harvesting season generally spans from October to March, with regional variations influencing the exact timing.

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Economic Impact and Challenges

Sugarcane farming significantly contributes to Pakistan’s GDP and provides employment to a substantial portion of the rural population. However, farmers face challenges such as delayed payments, limited access to financial services, and dependency on intermediaries (arthi) for payment collection.

In Pakistan, farmers often rely on arthis to sell their crops and receive payments. However, this process comes with significant drawbacks. The arthi deducts a substantial portion of the farmer’s payment as a service charge, severely impacting the farmer’s profits and financial stability.

The Importance of Financial Inclusion for Farmers

Financial inclusion is crucial for empowering farmers, enabling them to access credit, savings, and insurance services. This access allows for investment in quality inputs, adoption of modern agricultural practices, and improved resilience against economic shocks. Enhanced financial inclusion leads to increased productivity, higher incomes, and overall economic development in rural areas.

Digitt+’s Role in Empowering Farmers

Digitt+ is revolutionizing the agricultural landscape by eliminating the reliance on intermediaries and providing direct financial solutions to farmers. As an Electronic Money

Institution licensed by the State Bank of Pakistan, Digitt+ ensures that farmers receive their payments directly and securely with minimal charges. This approach not only boosts farmer profits but also ensures transparency and efficiency in the payment process.

Through its innovative platform, Digitt+ reduces processing times for Crop Procurement Receipts (CPRs), ensuring farmers receive timely payments. By digitizing agri-finance, Digitt+ empowers farmers to access financial services easily, breaking the traditional dependency on arthis.

Moreover, Digitt+ is committed to promoting financial inclusion across the country by offering a user-friendly, multilingual platform that caters to the unique needs of farmers and merchants. This initiative supports farmers in managing their finances more effectively, driving growth, and ensuring sustainability in Pakistan’s agricultural sector.

As the sugarcane harvesting season progresses, Digitt+ stands as a reliable partner for farmers, delivering secure and seamless financial solutions that enhance profitability and foster economic growth.

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About the Job

Your goal is to make us commercially sustainable and more valuable, by identifying and guiding the business toward opportunities, driving the organization to make the best possible decisions, and enabling effective implementation and operations, with proactive and trusted risk management.

As a Channel Sales Manager, you will work on impactful projects ranging from developing critical data pipelines that help run the business, building tools to analyse the content partnerships, and creating ecosystems that guide business leadership on optimizing the effectiveness and efficiency of our partner-facing business teams.

You will be responsible for understanding our business data and helping business leaders make sense of business operations through timely, accurate, and robust business intelligence. You will use Business Intelligence tools to make useful datasets, establish best practices for datasets and reporting, and develop expertise in various data domains.

Responsibilities

  • Identify, recruit and on-board new channel partners within assigned territory.
  • Manage sales activities to generate revenue.
  • Coordinate with partners to create and execute business plans to meet sales goals.
  • Analyse market trends and accordingly develop sales plans to increase brand awareness.
  • Evaluate partner sales performance and recommend improvements.
  • Address partner related issues, sales conflicts, and pricing issues in a timely manner.
  • Manage sales pipeline, forecast monthly sales, and identify new business opportunities.
  • Stay current with latest developments in marketplace and competitor activities.
  • Communicate up-to-date information about new products and enhancements to partners.
  • Develop process improvements to optimize partner management activities.
  • Assist in partner marketing activities such as tradeshows, campaigns, and other promotional activities.
  • Lead development and deployment of centralized reports, dashboards, models, and tools to analyse, report, and present partnerships and operations-related data that is associated with Channel Planning and wider Business goals.
  • Use effective data visualization and analytical skills to simplify complex business flows and enable faster decision-making and execution.

Channel Sales Manager

About the Job

Your goal is to make us commercially sustainable and more valuable, by identifying and guiding the business toward opportunities, driving the organization to make the best possible decisions, and enabling effective implementation and operations, with proactive and trusted risk management.

As a Channel Sales Manager, you will work on impactful projects ranging from developing critical data pipelines that help run the business, building tools to analyse the content partnerships, and creating ecosystems that guide business leadership on optimizing the effectiveness and efficiency of our partner-facing business teams.

You will be responsible for understanding our business data and helping business leaders make sense of business operations through timely, accurate, and robust business intelligence. You will use Business Intelligence tools to make useful datasets, establish best practices for datasets and reporting, and develop expertise in various data domains.

Responsibilities

  • Identify, recruit and on-board new channel partners within assigned territory.
  • Manage sales activities to generate revenue.
  • Coordinate with partners to create and execute business plans to meet sales goals.
  • Analyse market trends and accordingly develop sales plans to increase brand awareness.
  • Evaluate partner sales performance and recommend improvements.
  • Address partner related issues, sales conflicts, and pricing issues in a timely manner.
  • Manage sales pipeline, forecast monthly sales, and identify new business opportunities.
  • Stay current with latest developments in marketplace and competitor activities.
  • Communicate up-to-date information about new products and enhancements to partners.
  • Develop process improvements to optimize partner management activities.
  • Assist in partner marketing activities such as tradeshows, campaigns, and other promotional activities.
  • Lead development and deployment of centralized reports, dashboards, models, and tools to analyse, report, and present partnerships and operations-related data that is associated with Channel Planning and wider Business goals.
  • Use effective data visualization and analytical skills to simplify complex business flows and enable faster decision-making and execution.