Digitt Plus

From Startups to Giants: Why Big Tech is Betting on Fintech

The financial technology (fintech) industry has long been the playground of innovative startups, but in recent years, big tech companies have increasingly entered the space. From Google to Apple, Amazon to Meta, these giants are leveraging their resources and expertise to disrupt traditional banking and revolutionize financial services. Why the sudden pivot to fintech? Let’s break it down.

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The Appeal of Fintech

1️⃣ Massive Market Potential
The global fintech market is projected to surpass $305 billion by 2025. With millions of unbanked individuals and an increasing preference for digital solutions, fintech represents a goldmine for companies looking to expand their revenue streams.

2️⃣ Seamless Integration
Big tech companies have a unique advantage: an already-established ecosystem. Apple Pay integrates effortlessly into iPhones, while Google Pay leverages Android devices. By embedding financial services into their existing products, these companies make it easier for users to adopt fintech solutions.

3️⃣ Data Power
Fintech thrives on data, and big tech companies are masters at collecting and analyzing it. From payment behaviors to spending patterns, data-driven insights allow these companies to offer personalized financial services, from loans to budgeting tools.

4️⃣ Customer Trust and Reach
With billions of users worldwide, big tech firms have a massive reach. Their strong brand reputations also make it easier for consumers to trust their financial products compared to traditional banks or lesser-known startups.

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The Moves Big Tech is Making

🔵 Apple: From the Apple Card to the recently launched high-yield savings account, Apple has made bold strides in financial services.

🟢 Amazon: With small business loans and Amazon Pay, the e-commerce giant is using fintech to empower merchants and enhance the shopping experience.

🟡 Google: Google Pay continues to grow, with plans for expanded services like digital banking partnerships.

🟣 Meta: Exploring blockchain technology and payment services, Meta’s pivot into fintech aims to tap into the next wave of digital payments.

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What It Means for Traditional Banks

As big tech dives deeper into fintech, traditional banks face growing competition. Banks must evolve by partnering with fintech startups, improving their digital offerings, and embracing customer-first innovation. Otherwise, they risk becoming obsolete in a world where financial services are increasingly integrated into our digital lives.

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How Digitt+ Is Contributing

At Digitt+, we’re bridging the gap between traditional banking and the digital revolution by offering solutions that align with customer needs. Our app integrates features like bill payments, payroll disbursements, and real-time card tracking, ensuring seamless financial experiences. As big tech enters fintech, we stay ahead by combining cutting-edge AI with a customer-centric approach to deliver personalized, secure, and innovative services.

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From startups to giants, the fintech industry continues to evolve—and at Digitt+, we’re committed to being a part of this transformation.

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About the Job

Your goal is to make us commercially sustainable and more valuable, by identifying and guiding the business toward opportunities, driving the organization to make the best possible decisions, and enabling effective implementation and operations, with proactive and trusted risk management.

As a Channel Sales Manager, you will work on impactful projects ranging from developing critical data pipelines that help run the business, building tools to analyse the content partnerships, and creating ecosystems that guide business leadership on optimizing the effectiveness and efficiency of our partner-facing business teams.

You will be responsible for understanding our business data and helping business leaders make sense of business operations through timely, accurate, and robust business intelligence. You will use Business Intelligence tools to make useful datasets, establish best practices for datasets and reporting, and develop expertise in various data domains.

Responsibilities

  • Identify, recruit and on-board new channel partners within assigned territory.
  • Manage sales activities to generate revenue.
  • Coordinate with partners to create and execute business plans to meet sales goals.
  • Analyse market trends and accordingly develop sales plans to increase brand awareness.
  • Evaluate partner sales performance and recommend improvements.
  • Address partner related issues, sales conflicts, and pricing issues in a timely manner.
  • Manage sales pipeline, forecast monthly sales, and identify new business opportunities.
  • Stay current with latest developments in marketplace and competitor activities.
  • Communicate up-to-date information about new products and enhancements to partners.
  • Develop process improvements to optimize partner management activities.
  • Assist in partner marketing activities such as tradeshows, campaigns, and other promotional activities.
  • Lead development and deployment of centralized reports, dashboards, models, and tools to analyse, report, and present partnerships and operations-related data that is associated with Channel Planning and wider Business goals.
  • Use effective data visualization and analytical skills to simplify complex business flows and enable faster decision-making and execution.

Channel Sales Manager

About the Job

Your goal is to make us commercially sustainable and more valuable, by identifying and guiding the business toward opportunities, driving the organization to make the best possible decisions, and enabling effective implementation and operations, with proactive and trusted risk management.

As a Channel Sales Manager, you will work on impactful projects ranging from developing critical data pipelines that help run the business, building tools to analyse the content partnerships, and creating ecosystems that guide business leadership on optimizing the effectiveness and efficiency of our partner-facing business teams.

You will be responsible for understanding our business data and helping business leaders make sense of business operations through timely, accurate, and robust business intelligence. You will use Business Intelligence tools to make useful datasets, establish best practices for datasets and reporting, and develop expertise in various data domains.

Responsibilities

  • Identify, recruit and on-board new channel partners within assigned territory.
  • Manage sales activities to generate revenue.
  • Coordinate with partners to create and execute business plans to meet sales goals.
  • Analyse market trends and accordingly develop sales plans to increase brand awareness.
  • Evaluate partner sales performance and recommend improvements.
  • Address partner related issues, sales conflicts, and pricing issues in a timely manner.
  • Manage sales pipeline, forecast monthly sales, and identify new business opportunities.
  • Stay current with latest developments in marketplace and competitor activities.
  • Communicate up-to-date information about new products and enhancements to partners.
  • Develop process improvements to optimize partner management activities.
  • Assist in partner marketing activities such as tradeshows, campaigns, and other promotional activities.
  • Lead development and deployment of centralized reports, dashboards, models, and tools to analyse, report, and present partnerships and operations-related data that is associated with Channel Planning and wider Business goals.
  • Use effective data visualization and analytical skills to simplify complex business flows and enable faster decision-making and execution.